MAGMA is a cultural exchange studio designing cultural programming at the intersection of culture and experience.

Working with institutions, hospitality groups, and creative partners, MAGMA develops thoughtful, context-driven experiences that explore how people engage with culture today. Its work spans curated gatherings, cultural conversations, residencies, and editorial projects — always prioritising depth, narrative, and cultural relevance over spectacle.

MAGMA operates at the level of concept, curation, and strategy, collaborating with trusted partners for execution while maintaining a clear curatorial vision throughout each project.

About our founder

Natalia Fernandez is a cultural curator and strategist working across culture, technology, and experience design.

With an international background spanning Europe, Latin America, and the Middle East, her work focuses on shaping culturally grounded programming that connects creative practice with place. Through MAGMA, she collaborates with chefs, artists, and institutions to develop projects that foster meaningful engagement through culture.

Today, Natalia works primarily as a cultural advisor and creative director, developing concepts, curatorial frameworks, and cultural strategies for partners seeking to build more differentiated cultural experiences.