MAGMA is a cultural exchange studio designing cultural programming at the intersection of culture and experience.

Working with institutions, hospitality groups, and creative partners, MAGMA develops thoughtful, context-driven programming that explores how people engage with culture today.

MAGMA operates at the level of concept, curation, and strategy, collaborating with trusted partners for execution while maintaining a clear curatorial vision throughout each project.

About our founder

Natalia Fernandez is a cultural strategist and curator working at the intersection of culture, technology and innovation. Her practice centres on building strategic partnerships and connecting the people, ideas and institutions capable of creating meaningful cultural impact.

With an international perspective shaped by work across Europe, Latin America and the Middle East, Natalia develops culturally grounded strategies that connect creative practice with place, identity and wider social context.

Today, Natalia works primarily as a cultural advisor and strategic partner, developing concepts, curatorial frameworks, partnership strategies and cultural positioning for organisations seeking to engage with culture in more relevant, distinctive and credible ways.